Describing Strategy

Step 1 - What are the l-t goals Step 2 - What is scope of the business - what are going to do? Step 3 - CA - How are we going to do it Step 4 - The strategic logic - how to we know its going to work?

Leads to Positional Advantage - A statement of competitve intent - Cost, differentiation, protected niches. They can ony be expoited if the customer perceives them, they are willing to pay for them and cannot be obtained elsewhere.

The Resources used are Financial, distribution capacity, low cost mfg base, ownership of raw mats The Capabilities are Specialized knowedge, customer service, design, application knowledge,

In the value chain - the iterrealtionships between the elements provide and expanantion of the nature of CA. the hidden bit of the value chain is the tacit knowledge

See also Competitive Advantage,Porter's Value Chain Strategic Advantage