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Jason and the Argonauts
Aison son of Kretheus and Polymede daughter of Autolykos has a son called Jason. He lived in Iolkos which was ruled by Pelias. Pelias (Aison's brother) received a prophesy to beware a one sandalled man who will murder him. Pelias noticed that Jason had one sandal when he asked him to help him with a sacrifice to Poseidon Jason said that such a person should retrieve the Golden Fleece. That is what Pelias told him to do not expecting to see him again.
Jason first task is to ask Argos son of Phrixos to build a 50 oared ship, which had a speaking timber from the oak of Dodona installed by Athena. The fifty crew assembled are the greatest heroes of their time.
Jason is very good looking but his qualities of heroism take a while to come to fruition and he fails to command the respect of his crew at the beginning.
the young heroes turned their eyes towards Herakles sitting in their midst, ans with one shout they all enjoined upon him to be their leader
Herakles refuses but leaves the impression that Jason is their only only becuase Herakles turns them down. Jason is an hellestic hero and his arete is seen as his increasing effectiveness. Click here to read more
A (Multi-National Enterprise (MNE) operating a plant in a foreign country is faced with additional costs compared to a local competitor. The additional costs could be due to (i) cultural, legal, institutional and language differences; (ii) a lack of knowledge about local market conditions; and/or (iii) the increased expense of communicating and operating at a distance.
Therefore, if a foreign firm is to be successful in another country, it must have some kind of an advantage that overcomes the costs of operating in a foreign market. Either the firm must be able to earn higher revenues, for the same costs, or have lower costs, for the same revenues, than comparable domestic firms.
PROFIT = TOTAL REVENUES - TOTAL COSTS - COST OF OPERATING AT A DISTANCE
Since only foreign firms have to pay "costs of foreignness", they must have other ways to earn either higher revenues or have lower costs in order to able to stay in business. So, if the MNE is to be profitable abroad it must have some advantages not shared by its competitors. These advantages must be (at least partly) specific to the firm and readily transferable within the firm and between countries. These advantages are called ownership or firm specific advantages (FSAs) or core competencies. The firm owns this advantage: the firm has a monopoly over its FSAs and can exploit them abroad, resulting in a higher marginal return or lower marginal cost than its competitors, and thus in more profit. These advantages are internal to a specific firm. They may be location bound advantages (i.e. related to the home country, such as monopoly control over a local resource) or non-location bound (e.g. technology, economies of scale and scope from simply being of large size).