Peters & Waterman In Search of Excellence

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They concluded in In Search of Excellence that there were 8 keys to excellence that were shared by all 43 firms. They are:

  • A bias for action — Do it. Try it. Don’t waste time studying it with multiple reports and committees.
  • Customer focus — Get close to the customer. Know your customer.
  • Entrepreneurship — Even big companies act and think small by giving people the authority to take initiatives.
  • Productivity through people — Treat your people with respect and they will reward you with productivity.
  • Value oriented CEOs — The CEO should actively propagate corporate values throughout the organization.
  • Stick to the knitting — Do what you know well.
  • Keep things simple and lean — Complexity encourages waste and confusion.
  • Simultaneously centralized and decentralized — Have tight centralized control while also allowing maximum individual autonomy
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