Whittington - Strategy as Practice

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The stages

Planning The Where / Managers Policy The Where / Organization Process The How / Organization Practice The How Managers

Stragetegy is the inspirational and perspiration can be one of or over a ling time - could be at the top or the middle

!!Practitioner implications Promote from within strategy apprenticeship / with formal knowledge in an MBA

!!Teaching Implications Mutual exploration of issues rather than imparting of knowledge rules etc, reflection and revisit not episodic

Strategy as practice is local/ tacit not general caoching not lecturing strategizing not strategies

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