Strategic Stretch

Strategic Intent is seen as going beyond Business as Usual Seen as Core Competency in Practice Apple and Honda's strategic intent was global dominance. Compare with Strategic Fit which doesn't have a long term component. Basically they used their core competences to achieve Strategic Intent. The difference between Intent and Resources is call Strategic Stretch.

Examples:

• Apple beat Microsoft in mobile apps market
• Google beat Microsoft is search and categorization of networked information