Alliances and Joint Ventures
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Revision as of 13:12, 13 January 2011 by 64.47.100.202 (Talk)
- Alliances - BA/AA share routes, overcomes regulatory issues - International
- Cross Industry Alliances - RR/BMW.
- Collusive Alliances - Illegal
- Vertical alliances - upstream / downstream activities
- Competitive Alliances - Shared Supply alliance, Quasi Concentration alliance- Airbus, Typhoon, complementary alliances Rover/Honda, Ford/Mazda
Managing Alliances
Balance of power - where mgt was independent JV performance was better when mgt was shared of there was a dominant mgt from one side