Creative Destruction

Schumpeterian Creative Destruction - Technology can destroy competences and change industry structure. Technology changes the Asset base of the firm.

“ whereas life cycle depends on a simple time line, we are concerned with more powerful theories that build on the ability of technology to create new assets, new competitive spaces and which in turn are destroyed in new rounds of technical change

See also

• Competitive Advantage
• Disruptive Technologies
• Life Cycle Model
• Sequential Entry Strategies