Davies & Miles' Elements of corporate reputation
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*''Identity'' What the company says it is | *''Identity'' What the company says it is | ||
*''Image'' What the stakeholders think it is | *''Image'' What the stakeholders think it is | ||
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| + | ==References== | ||
| + | [https://docs.google.com/viewer?a=v&q=cache:5frDyzj6fcwJ:www.ashgate.com/pdf/samplepages/corporate-reputation-ch1.pdf+&hl=en&gl=us&pid=bl&srcid=ADGEESj06AJfC0PL_pLAQaZmiHC7TRo_VXrChC-N3qRTQxYn4WH_L8gBPczWkCTl1NPhIzpNdbHGiZ1sv_FMtD2BCAmyWIqpaIFbgleUh21FnBcXFfWZkT0IHJ8bLzKJQYoqMHnsdqrD&sig=AHIEtbSLk8pDpfoplgY02JiTWYASrw2RTg&pli=1|Corporate Reputation]] | ||
[[Category:Strategy]] | [[Category:Strategy]] | ||
Revision as of 21:06, 13 September 2012
Character must reflect consistency between external face and internal reality
- Personality what the company is
- Identity What the company says it is
- Image What the stakeholders think it is
