Mintzberg - Crafting Strategy
The thesis says that the potter may not know what they are going to produce at the end but the process of shaping and forming the clay gived the potter inspitation and tey can change the form add more water and clay as the mood takes them. They craft something using their capbailities and make something unique
He doesnt say that they cannot be formulated but formulated startgeies can lead to unrealized strategies - bad or good.
There is no such thing as a solely emergent or planned strategy - all strategy walks on two feed one emergent one deliberate
Deliberately emergent seetig the processes that allow startegy to develop
Innovation of market imperatives can cause submerged stratgeies in the org to come to the surface
Managing strategy is not so much promoting change but knowing when to do it
A real challenge in crafting strategu is to do it in an age of discontinuity for that there is no technique or program just a sharp mind
Knowledge is ot intellectual or analytical or from abstracted facts its more to do with wisdom
