Strategic Stories
Strategy through Stories
Wallace martin said By changing the definition of what is being studied, we change what we see; and when different definition are used to chart the same teirrory, the results will differ
Narrative strategy has been increasingly popular and story telling is the preferred Sense-making currency amongst external and internal stakeholders. Weike has stated "Stoties allow the clarity achieved in one small area to be extended and imposed on an adjacent area that is less orderly'. Narrative highlights the discursive and social nature of strategy. It provides an opportunity for leaders to 'fashion' a story that can transform perceptions but also modify other counter-stories in the organization.
Link to Neitzche's borrowing of Diogenes' idea of three good anecdotes to describe the personality of a man
Story telling is better than bullet points because
- Bullets do not foucs on the relationship between the points.
- Do not inspire commitment or deep thought
- Remember the 1st and last points only
Psychologists says that stories are
- Much easier to remember - maybe prime-evil
- Give a better context
- Less selective remembering
See HBR by Shaw How 3M is Inventing Business Strategy
