Three Anecdotes
From Wikireedia
See Aristotle's Individual Mean
Nietzsche's and Diogenes notion that character can be captured on three anecdotes
For example; Anecdote: Finance Broker calls brokerage firm not becuase they are the cheapest or the biggest but enjoys the banter about Spurs footbal team
- Shows personal relationship building
- Smallness can be virtue
The anecdotes could be about
- History
- Funny stories abut employees
- How it does things differently
- Traditions
- How people view it